Notes on animation, 3D and brand
Practical guides from a small studio: how to plan explainer videos, when to use 3D product renders, how to start a brand, and how we build things in Blender.
Behind the scenes: how we build 3D characters and products in Blender
How Creonix builds original 3D characters and realistic product renders in Blender: shape language, procedural modeling with Python, materials, lighting, label wrapping and rendering, plus how AI assistance is used.
How to plan a 60-second explainer video: script, storyboard and delivery
A practical guide to planning a short animated explainer: one idea, a tight script, a storyboard you approve first, captions for sound-off viewing and the right formats.
A brand identity checklist for businesses starting from zero
The practical checklist we use when a business has no brand yet: name, logo, colours, type, voice, packaging, social templates and a one-page brand board.
3D product renders vs product photography: which should you use?
When realistic 3D product renders beat a photo shoot, when photography still wins, and what you need to provide to get a render that looks real, including label artwork.